Aston Martin and Dick Lovett launches in Bristol

October 07 2016

Aston Martin has opened its latest new dealership in the UK in Bristol, partnering for the first time with Dick Lovett.

aston martian

Aston Martin has opened its latest new dealership in the UK in Bristol, partnering for the first time with Dick Lovett.   

The purpose-built state-of-the-art facility at Cribbs Causeway features a 25-car luxurious showroom for new and pre-owned Aston Martin sports cars and a separate lounge where customers can tailor their new car to the exact specification. 

Speaking at a VIP customer reception held last month to launch the showroom, Aston Martin President and CEO Dr Andy Palmer said: “I am delighted to open this outstanding new facility here in Bristol, which sets the benchmark for all dealership showrooms worldwide.

“Dick Lovett are why we chose to open in Bristol, partly because it’s a family and we like the spirit of welcoming that you get when you come here. It is a fantastic location and they were prepared to make something that is really special to represent the brand.”

Lynn Campbell, Managing Director, Dick Lovett said: “It was great to see over 400 Aston Martin owners and enthusiasts this evening. The opening of our new state-of-the-art facility, in our 50th year, has made 2016 a fantastic year. The facility has been uniquely designed and reflects Aston Martin’s core design philosophy and craftsmanship.”

On display at the opening event was the new DB11. The first product launched under the company’s ‘Second Century’ plan, the DB11 is the bold new figurehead of the illustrious ‘DB’ bloodline and an authentic, dynamic sporting GT in the finest Aston Martin tradition. Also included in the display was the new Vanquish Zagato, a DB4 Convertible, the Aston Martin Racing #99 V8 Vantage GTE plus a host of other Aston Martin special project vehicles. In addition to this were examples from the company’s current line-up, and a selection of heritage models, including the Aston Martin A3, the oldest surviving Aston Martin in the world.

The showroom was packed with admirers of the luxury cars on the evening, including the first customer to purchase a car from the showroom, Patrick Cullen from south Bristol, who has ordered a metallic silver DB11 v12. 

“I’ve wanted it for quite a long time and have been saving for most of my life. It’s in production at the moment and is due in November,” he said.

Aston Martin cars have been compared to owning a luxury handbag - the Hermes Birkin of the car world. Dr Andy Palmer added: “Our customers fall into two categories. There are the car nuts who have always dreamt of owning an Aston Martin, may not be hugely wealthy, or may have come into the brand through the second hand car market. The Aston is their passion. If you go to racing at Le Mans you will find a whole bunch of people who are supporting the band and perhaps are James Bond fans too.

“Then there are the high net worth individuals. There are about 16 million people around the world who have £1m of disposable cash and they are very discerning and look for the understated - that is where the Aston customer is drawn from.”

The new South West and Wales showrooms are well placed for the production of the new DBX crossover SUV and the Lagonda which will be hand built at a new £200m factory in St Athan in South Wales.

Dr Andy Palmer said: “We at Aston Martin are going through a revolution - we have the new factory, the new product range and the new DB. As a consequence of that the Zagato sold out even before we announced it. What we now have is a destination that is worthy of the brand.”

Aston Martin Bristol offer a convenient “Collection & Delivery” service using their covered vehicle transporter and a “Roaming Technician” service to assist with minor repairs and original diagnostic work. The dealership has a dedicated aftersales team and a 10 bay workshop staffed by world-class Gaydon-trained technicians.

For further information about Aston Martin Bristol, please visit: Aston Martin Bristol.